Build a Funnel That Sells With Just Four Simple Parts
Simplify The Funnel® hands you the Minimum Viable Funnel™... one traffic source, one no-brainer offer, one conversion event, one core offer. Read the book in an afternoon. Have your funnel working by the weekend.
Additional training resources included, plus free international shipping.
GET THE BOOK - $24.99
"Simplicity scales, and Ant Hodges is one of the brightest minds on simple real-world marketing strategies that actually work."
Graham Cochrane • USA Today Bestselling Author
"This is one of the best marketing books I've read for a long time. It's the perfect antidote to a world of ever-increasing marketing complexity"
Matt Alder • Host of Recruiting Future Podcast & Speaker
Stocked by booksellers you already trust
Written for every business owner with a half-built funnel
You started with good intentions and a solid offer. Then the funnel plans grew bigger. More steps, more tools, more subscriptions, more things to finish before launch day could ever arrive. Many business owners reach the six month mark with $20,000 spent on a website and funnel that still has not launched.
Here is what makes it all so confusing....
For years the loudest voices in marketing insisted that complicated funnels were the only way to succeed. Watch what many of those same people are doing right now. They are removing hustle from their own businesses and simplifying everything they run. Simplification is the move forward, and this book hands you the head start.
After 20+ years building funnels for clients, Ant Hodges watched the same pattern play out again and again. The funnels that made money were rarely the clever ones with 100+ steps. They were the simple ones that actually got finished.
The Minimum Viable Funnel™
... four parts, nothing wasted
Simplify The Funnel hands you the exact framework Ant has used across $76 million in client results.
It strips your marketing down to the four parts that do the selling.
1
One Traffic Source
Pick the single channel where your audience already spends time, and go deep on it.
2
One No-Brainer Offer
Give people an easy first yes that turns followers into paying customers.
3
One Conversion Event
Choose one place where the sale happens... a page, a call, or a webinar.
4
One Core Offer
Point everything at the product or service that truly grows your business.
The book also gives you the SEED Marketing™ model for content that builds real trust, and the Selling Without Selling™ framework for closing sales through honest conversation. Three frameworks inside one practical book.
"Ant's Minimum Viable Funnel™ and SEED Marketing™ model are simple, not simplistic. They're human. They're clear... Whether you're just getting started or scaling past seven figures, this is a roadmap built on clarity, integrity, and action. You're in good hands with this one."
Kenny Rueter
Founder and co-CEO of Kajabi,
Also Author of the foreword to Simplify The Funnel®
What changes once you read it
Picture opening your laptop on Monday morning to a funnel that is finished, live, and quietly making sales. Every page is complete. Every tool you pay for earns its keep. One clear path runs from stranger to customer, and you understand every step of it.
Inside the book you will learn how to:
- Be visible everywhere your audience needs you with SEED Marketing™
- Attract buyers who are ready to pay, using irresistible no-brainer offers
- Build a Minimum Viable Funnel™ that you can scale with ease
- Sell Without Selling™ through honest, natural sales conversations
Readers are winning by doing less, better
"Simplify the Funnel has come to the rescue and has shown me a clear path that makes sense, is not overly complicated and is most importantly doable without taking over my life! I wish I had this book sooner."
Daniel M. Laby MD
Assistant Clinical Professor of Ophthalmology (fmr), Harvard Medical School
"Ant Hodges delivers what every online business owner needs... a clear, effective, and human approach to marketing. Simplify the Funnel is the antidote to overwhelm, and a must-read if you're tired of complexity without results."
Mel H. Abraham
USA Today Best Seller, Building Your Money Machine
"What Ant Hodges has created is a permission slip to abandon complexity and embrace what actually works. His MVF framework has transformed how I think about customer journeys and conversion. If you're drowning in funnel complexity, this book is your lifeline."
Ronsley Seriojo Vaz
Computer Scientist, Entrepreneur, Author, Speaker
Meet the Author
Ant Hodges
This book is written by someone who has built the funnels for you
Ant Hodges has spent more than 20 years building marketing funnels for online business owners.
He has amassed over $76 million in client results along the way.
An an award winning coach, an international business speaker, everything he learned in the agency trenches now lives inside this one practical book. His core belief is easy to remember...
Simplicity Scales, Complexity Fails.
Order your copy of Simplify The Funnel®
More praise from entrepreneurs
"It's a goldmine of practical models and frameworks. Ant strips away the noise and gives you clear, practical steps you can actually use... this is one of those books you'll keep coming back to as you level up your business."
Advita Patel
Director of CommsRebel & CIPR President 2025
"A refreshing read in a noisy world. Ant breaks down the practical steps to help any business owner or individual building a personal brand and you'll finish the book fired up and ready to take action!"
Jenni Field
Author of Nobody Believes You
"Too often in business we over complicate things and confuse our customers. Ant's book delivers actionable insights on how to scale your business whilst simultaneously making it simpler, easier and more effective - genius!"
Steph Turton
Founder of Handbagholic
Questions people ask before ordering
How long will it take to read and put into action?
Will this work for my kind of business?
Is this theory, or something I can actually use?
How does shipping work, and when can I start reading?
I already have a funnel. Will this still help me?
"Kajabi, the leading creator-commerce platform, has powered over $9 billion in revenue generated by creators all over the world that believe simplicity is possible, and Ant Hodges is leading the charge. Ant has packed this book with his from-the-trenches playbook of what is working for creators today... In the world of AI, authenticity is currency, and simplicity is the path forward."
Jonathan "JCRON" Cronstedt
Co-CEO at Kajabi.com, USA Today Best-Selling Author of Billion Dollar Bullseye
Your funnel could be live by this time next week
The book takes an afternoon to read. The Minimum Viable Funnel™ takes a weekend to build. Order your copy today and give your business the simple funnel it has been waiting for.
BUY THE BOOK - $24.99